Making Heritage Brochures

Brochures are one of the main means by which the MHRC promotes Mitcham’s heritage, and they currently have over 40 available from the centre and online. These brochures cover many aspects of the area’s history – from suburbs and wards, prominent people and buildings, to cemeteries and reserves within Mitcham – and are usually presented as chronologies or timelines.

My first individual project at the Centre was to create two new brochures suitable for the public – one for the photographic collection and the other for a tiled table top tour. Already there existed four brochures regarding the photographs, one for each of the four major donors to the collection, but Maggy’s brief was to make an overarching brochure which would encompass the collection as a whole. There were no existing brochures regarding the tiled tables, and Maggy’s brief was that I make a ‘tour’ brochure that people could use to visit the 6 tables.

I used the local history collection to research my two topics, to gather information and images. I had decided early on that I didn’t want my brochures to be just another two chronologies to add to the collection – I wanted them to be interesting, original and useful. I wanted to make them more engaging to the public with a fresh layout, easy to understand, relevant and informative text, associated photographs, a map for the tour and an order form for the photos. I was also aware, particularly with the photographic collection, of not repeating information that could already be found in other brochures.

After several edits, the brochures were debuted to the public at the Princes Rd centre opening in November 2009, and are now available from the Centre and online. A new table top is being unveiled for History Week 2010 (see Mitcham website for details) and my table top tour brochure will be peddled at that event to encourage people to visit the other sites around Mitcham.

for your own copy, click on the links below
http://www.mitchamcouncil.sa.gov.au/webdata/resources/files/Photographic_Collection.pdf
http://www.mitchamcouncil.sa.gov.au/webdata/resources/files/Tiled_Tabletop_Tour.pdf

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